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Rapid growth for insight6

insight6 is one of the leading Customer Experience (CX) specialists in the UK and Ireland. With more than 20 years’ practice, working with more than 1,000 businesses, insight6 provides unique support to help businesses to improve Customer Experience.
Having been set up in Australia over twenty years ago under the name of Shopper Anonymous by Jonathan Winchester, CEO, we moved over to the UK in 2006.

In the years since then, the services offered have only increased. Customers no longer only required a simple ‘mystery shop’ – we developed training programmes, mentoring sessions, local support and sector benchmarking among many other tools designed to help businesses transform their Customer Experience. Ultimately, our brand no longer represented the service that we offered. That’s why, in July 2018, Shopper Anonymous became insight6.

Jonathan Winchester commented:

"Our customers spoke, and we listened. Our brand needed to better reflect how we behave and what we deliver."We took this opportunity to rethink not just our name, but our entire brand. We are proud to be ahead of the curve in a rapidly evolving industry and our new brand identity, insight6, will now illustrate just how far the company has come.”

insight6 currently has 20 franchised areas including one in Dublin, our first outside of the UK. We are currently in negotiations over several other UK areas and so that number is likely to rise in the immediate future.

There are 24 Customer Experience Directors spread across the franchises, 6 members of staff at our UK HQ and a team of over 1200 researchers across both the UK and Ireland.

what they do

By 2020 Customer Experience will become the number one brand differentiator ahead of price. It is more important than ever to get Customer Experience right. We have developed a new six-stage model, named icx6, that will help the businesses we partner to do just that.

Starting with our Customer Experience Reviews, conducted by our individually trained team of researchers, we measure the customer journey from end-to-end. We provide feedback tools, CX mapping and then coach, train and develop team members to deliver a world-class experience.

With insight6, transformation comes as standard.

the team

insight6 has a strong team of Customer Experience Directors (CXD) based across the UK and Ireland. Each CXD has a tremendous amount of local knowledge meaning they are able to provide the very best help and support to each of the clients that we partner.

The team of Customer Experience Directors

The CXD team has a combined total of over 600 years’ worth of experience working with leading brands to transform the way they engage, serve and provide for customers.